The ABB FIA Formula E has appointed Beth Paretta, a distinguished leader in motorsports, as the new vice president of sporting, effective May 1, 2024.

Paretta will oversee all sporting and championship activities at Formula E, driving key stakeholder relationships and cultivating new business opportunities--working closely with the FIA, existing teams and manufacturers while attracting new participants to the series' ecosystem.

"Beth's extensive background in motorsport management and her commitment to innovation and inclusivity are invaluable assets for Formula E. As we advance into a new era with our GEN3 Evo cars and look towards the GEN4, Beth's leadership will be pivotal in steering our sporting operations to new heights and enhancing our global fan engagement," said Jeff Dodds, CEO of Formula E.

As owner of Paretta Autosport and a trailblazer for gender equality in racing, Paretta brings more than two decades of experience in the automotive and motorsport industries to the role.

Paretta has left a significant mark on the industry, leading the women-forward Paretta Autosport team to compete in the Indianapolis 500 and serving in executive roles at major automotive firms, including Volkswagen Group, Aston Martin Lagonda and Fiat Chrysler Automobiles (now Stellantis). Her pioneering work also includes being the first woman to lead a performance brand and motorsport for a global automaker as director of marketing and operations for street and racing technology (SRT). In addition, Paretta co-founded the Women in Motorsports North America, the community of professionals devoted to supporting opportunities for women across all motorsports disciplines.

"I am thrilled to join Formula E, a pioneer at the forefront of motorsport innovation and sustainability. This role presents an exciting opportunity to influence the future of electric racing and extend the series' impact on global [electric vehicle] development and sustainable practices. I am particularly excited to continue my advocacy for gender diversity within the industry under Formula E's progressive platform."

Read the full announcement on the FIA Formula E website.